Mastering the Art of Utilizing Trigger Links in SMS: A Comprehensive Guide

Are you tired of sending plain SMS messages with no way of tracking customer engagement? Do you want to take your SMS marketing to the next level? Look no further than HighLevel’s trigger links!

HighLevel is a CRM software that allows you to automate your business and communication with customers. They recently released a video explaining how to create trigger links in SMS messages. Let’s dive into this comprehensive guide on how to master the art of utilizing trigger links in SMS.

Introduction

SMS marketing is a powerful tool that can help you connect with your customers on a personal level. However, sending a plain message with no way of tracking customer engagement can limit the effectiveness of your campaign. Trigger links are the solution to this problem.

In the HighLevel video, they explain that trigger links are links that, when clicked, trigger an action in HighLevel. This action can be anything from adding a tag to a customer’s profile to sending a follow-up message.

How to Add Trigger Links to SMS Messages

There are three different ways to add trigger links to SMS messages in HighLevel:

1. Inside Conversations

The first way to add a trigger link is inside a conversation with a contact. To add a trigger link, simply click on the SMS icon and create a message with the trigger link in it. The trigger link cannot be shortened and will appear in its full form in the message.

2. Follow-Up Workflows

The second way to add a trigger link is in a follow-up workflow. After selecting the SMS action, you can choose the trigger link and save the action.

3. Message Templates

The third way to add a trigger link is in a message template. Click on “Add Text Template” and select the trigger link drop-down selection. Here, you can format the message to guide the contact to click on the link.

Tips for Utilizing Trigger Links

To make the most of your trigger links in SMS messages, there are a few tips you should keep in mind:

• Keep the message short and to the point. Customers are more likely to engage with your message if it is concise.
• Use a clear call-to-action (CTA) to encourage the customer to click on the link.
• Make sure the link is relevant to the message. Sending a link that is unrelated to the message will decrease customer engagement.
• Test your trigger link before sending it out to ensure it works properly.

Conclusion

Trigger links are a powerful tool that can help you improve the effectiveness of your SMS marketing campaigns. With the help of HighLevel, adding trigger links to your messages is easy and can greatly increase customer engagement.

If you have any questions about how to utilize trigger links or want to learn more, be sure to ask for assistance or watch more how-to videos on High Level’s YouTube channel. So, what are you waiting for? Start mastering the art of utilizing trigger links in SMS today!