Stop Using A Funnel For Your Email Marketing // Armand Morin


If you were to ask Armand Morin how he structures his email marketing funnel, he would respond by saying, “I don’t believe in the concept of funnels.”

Instead Armand uses his pipeline method, meaning as people come through you can drop an offer in front of them no matter the price or content. Because you’ve already pre-qualified them since they have purchased already, they are more apt to buy.



Watch the full interview with Armand Morin here: https://youtu.be/cpEcTo3VwwY

Check out our blog write up here: https://evergreenprofits.com/armand-morin-internet-marketing/

Grab Your Copy of “Success Leaves Traces” here: https://amzn.to/3gBHpbF

Connect with Armand Morin here: https://www.armandmorin.com

Check out Marketing University: https://marketinguniversity.com

Go ask us questions at: https://hustleandflowchart.com/ask

This episode is sponsored by Ahrefs: http://ahrefs.com/awt and EasyWebinar: https://easywebinar.com/hustle/



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Did you know that our guest today is the reason behind Russell Brunson’s success? Armand Morin is on the show, and it was so cool to go down a page in history, as he talked about the early days of internet marketing way back in 1996. He tells the story of how he made over one million dollars selling bookmarks in the days before payment processors. Also, his email strategy and MAE framework were interesting to us, as well as how he doesn’t believe in funnels. He has flipped the idea of the funnel into more of a pipeline and gave us a dissertation on how to do email with this approach. We also chat about his email sequence based on webinars, which was another massive topic.

This show was much more tactical than we thought, as Armand covered email strategies, webinar strategies, and even how to become a country music star. He’s also a national champion with Tae Kwon Do, and follows the “Success Leaves Traces” philosophy, which you can learn about in his book of the same name.

“At 3 hours into my whole internet career, I find this website that says ‘If you give me $20, I will put a link on my site that will link to your site and because I’m advertising so much, you’re going to get a lot of traffic to your site’ and I thought, Oh man, that’s brilliant!” – Armand Morin



Meet Hustle and Flowchart, the uber-popular Podcast, YouTube channel and Facebook community with a cult-like following of entrepreneurs, digital marketers and business pros looking for actionable insights. The brand dishes out meaningful content, relevant topics, and transparent discussions led by co-hosts Matt Wolfe and Joe Fier.

More than 300 binge-worthy episodes deep, the podcast was started in 2017 with a mission to tap into the minds of legends, rising stars, and hidden gems of guests who are willing to share tactical and actionable takeaways.



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