A Step-by-Step Guide to Creating an SMS Message Template

Welcome to our blog post! Today, we will be sharing with you a comprehensive step-by-step guide on how to create an SMS message template. Whether you are a business owner looking to streamline your communication with customers or an individual who wants to send personalized text messages to their contacts, this guide will provide you with all the information you need. Join us as we walk you through the process, sharing our expertise and insights along the way. Let’s get started on this exciting journey of creating an impactful SMS message template together!

A Step-by-Step Guide to Creating an SMS Message Template


In today’s fast-paced digital world, businesses are constantly looking for effective ways to reach their customers. One way to do this is through SMS marketing, which allows businesses to send targeted messages directly to their customers’ mobile devices. To make this process even more efficient, creating an SMS message template can save time and effort. In this article, we will show you how to create an SMS template in a few simple steps.

How to create an SMS template

Step 1: Go to the marketing tab and click on templates

To begin creating your SMS template, log in to your marketing platform and navigate to the marketing tab. Once there, find the templates section and click on it.

Step 2: Add a text template and name it appropriately

In the templates section, you will find different types of templates available. Select the text template option and give it a name that will help you easily identify it later on.

Step 3: Customize the template using custom values or trigger links

Once you have named your template, you can start customizing the content of the message. To personalize the message, you can use custom values that will be replaced with specific customer details when the message is sent. Additionally, you can include trigger links that will direct the recipient to a specific webpage or action.

Step 4: Preview how the SMS will look when sent

Before finalizing your template, it’s important to preview how the SMS will look when sent to ensure that it appears exactly as intended. Take the time to review the content, formatting, and any variables or links used.

Step 5: Test the template by sending it to a cell number

To ensure that your template is working properly, it’s important to test it before using it for actual campaigns. Send the template to a cell number that you have access to, and evaluate the message content, accuracy of the variables, and functionality of any trigger links.

Step 6: Save the template for future use

Once you have tested the template and are satisfied with the results, make sure to save it for future use. This way, you won’t have to go through the entire process again when you want to send a similar message.

Step 7: Use the template in conversations by selecting it from the dropdown menu

Now that you have your SMS template all set up, you can easily use it in your conversations with customers. Whenever you need to send a message, simply select the template from the dropdown menu and it will automatically populate with the predefined content and variables.


  1. Q: Can I include images in my SMS template?
    A: No, SMS messages are plain text and do not support images.

  2. Q: How many characters can I include in an SMS template?
    A: SMS messages are limited to 160 characters per message. If your message exceeds this limit, it will be split into multiple messages and may incur additional charges.

  3. Q: Can I schedule SMS messages to be sent at a later time?
    A: Yes, most marketing platforms allow you to schedule SMS messages to be sent at a specific date and time.

  4. Q: Can I track the performance of my SMS templates?
    A: Yes, marketing platforms usually provide analytics and reporting tools that allow you to track the performance of your SMS templates, including delivery rates and click-through rates.

  5. Q: Can I use emojis in my SMS templates?
    A: Yes, you can use emojis in your SMS templates. However, keep in mind that some emojis may not be supported by all devices and carriers.


Creating an SMS message template can significantly streamline your SMS marketing efforts. By following the step-by-step guide outlined in this article, you’ll be able to create personalized and targeted messages that can be easily reused in future campaigns. So why wait? Start creating your own SMS templates today and revolutionize the way you communicate with your customers.