Choosing Deduplication Preference Order: A Key Ability for Optimal Data Management

I have always believed that choosing the right deduplication preference order is a crucial aspect of achieving optimal data management. In my experience, this key ability helps in streamlining processes, maximizing storage efficiency, and ensuring data integrity. Join me as I delve into the significance of deduplication preference order and explore useful tips for making the right decision. With my insights and expertise, you’ll be equipped to take your data management strategy to the next level.

Choosing Deduplication Preference Order: A Key Ability for Optimal Data Management


As someone who works extensively with data management, I’m always on the lookout for new features that can enhance my work efficiency. Recently, I stumbled upon a feature in High level that I didn’t even know was in the works, and let me tell you, it’s pretty cool. High level has released the ability to choose unique fields in contacts, giving users like me the power to select which fields should be kept as unique identifiers. This means that duplicate emails or phone numbers can be allowed selectively, providing more flexibility in how we manage our data. In this article, I will delve into this exciting new feature and explain how it can revolutionize our data management approach.

The Power of Choosing Unique Fields in Contacts

Previously, in High level, the option to deduplicate contacts was limited to email addresses, phone numbers, or both. While this system worked well for most cases, it often led to errors or omissions in customer-facing portals. With the new feature, however, we can now determine the order of operations for handling duplicate contacts, eliminating any chance of duplicate creation and ensuring a seamless experience for our clients.

Complete Control Over Deduplication

One of the most significant advantages of choosing unique fields in contacts is the complete control it gives us over the deduplication process. We can now decide which fields are considered unique identifiers based on our specific requirements. Whether it’s email addresses, phone numbers, or any other crucial data, we have the freedom to prioritize the fields that matter most to us.

To better understand this feature, let’s take a look at some key points:

  • Flexible Deduplication: With the ability to choose unique fields, we can now create a more flexible deduplication process. We can decide whether we want to allow duplicate emails, phone numbers, or any other data field in our contacts selectively.

  • Optimal Data Management: By choosing unique fields, we can optimize our data management strategy. For instance, if we’re running a marketing campaign that requires multiple contacts with the same email address, we can ensure those contacts aren’t marked as duplicates and are treated as distinct entities.

  • Error Prevention: The ability to select unique fields helps in preventing errors in customer-facing portals. In the past, incorrect deduplication could result in missing or merging crucial customer information, leading to confusion and frustration. Now, with the power to prioritize unique fields, we can avoid such errors altogether.


The introduction of the ability to choose unique fields in contacts is a game-changer for data management in High level. This feature not only empowers us to have complete control over how deduplication works, but it also prevents the creation of duplicate contacts and eliminates errors in customer-facing portals. With this new tool in our arsenal, we can optimize our data management strategies and provide a seamless experience for our clients.

FAQs (Frequently Asked Questions)

Q1. How does the ability to choose unique fields in contacts enhance data management?
Q2. Can I selectively allow duplicate email addresses or phone numbers with this feature?
Q3. What are the benefits of having complete control over deduplication?
Q4. How does choosing unique fields prevent errors in customer-facing portals?
Q5. Can you provide an example of how to utilize this feature in a marketing campaign?

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