LearThis is the recording of the August 13th, 2021 Office Hours Call with Mike Cooch for the LVRG and ServicesThatScale.com community.
These are pure Q&A calls where Mike Cooch fields calls from members of the LVRG and ServicesThatScale.com community.
Register for future Office Hours calls: https://labspecial.com/office-hours
This call features a conversation about how to really think through who your target customer is, how to design your service so you’re hitting that target customer’s needs, and why getting long-term fit with your customers is so important.
The last half of the conversation Mike really digs into how to design services packages using GoHighlevel, his favorite software for Agencies selling marketing services to small businesses.
03:02 The ‘media’ model vs agency (or marketing systems provider) model in local markets
03:50 The importance of content in your marketing and growth strategy
07:17 Why Mike loves having a media presence in his local market
12:26 ‘Foot in the rear’ about managing yourself like you’d manage an employee
14:30 Giving yourself time off as an entrepreneur, work-life balance vs work-life integration
16:26 The challenges of working from home
18:57 The value of doing direct mail and print (magazines, physical newsletter) versus digital to market your business
25:46 The amazing VIBE digital whiteboard Mike uses!
29:31 What’s your preferred marketing channel right now?
32: 17 What are your current thoughts on Facebook and all its changes right now as a marketing channel?
35:15 What types of Facebook Ad campaigns and strategies do I recommend?
38:45 How concerned am I about the iPhone changes and their impact on my advertising?
39:46 Have you utilized Google Ads, Google Display Network, or any of the Google paid properties for other paid channels?
41:00 The #1 way every business should be using Google Display Ads.
42:01 Why I love LinkedIn/LinkedIn Ads.
43:45 The value of testing other ad platforms to find opportunities – TikTok, Snapchat, etc
45:41 My favorite LinkedIn Ad hack that gets you very cheap traffic.
47:00 Why LinkedIn Ads aren’t expensive…despite what you may have heard.
48:59 The most successful lead magnets I’ve found in any channel.
54:12 How to design service packages using GoHighlevel (Highlevel) to sell marketing services to small businesses.
57:00 The most important factor in designing successful service packages in Highlevel.
1:03:23 The important differences between a tools buyer, a systems buyer, or an agency buyer.
1:05:00 Simple, low-priced foot-in-the-door service offers you can offer using Highlevel.
1:06:00 Understanding the important difference of selling a ‘system’ versus a tool and how that impacts the interaction of your customer with Highlevel
1:10:00 Why selling your ‘system’ is a big relief for most small business customers.
1:12:00 Why selling Highlevel as a ‘tool’ is currently a bad idea in most cases.
1:13:55 The importance of making sure your foot-in-the-door service delivers a great experience.
Resources mentioned:
Learn more about Go Highlevel CRM software and why Mike Cooch from ServicesThatScale.com believes it’s the most important tool for Digital Agencies selling to the small business marketplace: https://servicesthatscale.com/highlevel
Get our free course on how to accelerate the growth of your Digital Marketing Agency: https://servicesthatscale.com/growfaster
Learn 14 high-margin, scalable, recurring revenue services that you can offer using Highlevel CRM that small businesses need now! https://servicesthatscale.com/14services
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Visit https://servicesthatscale.com/ for strategies to scale your Agency, freelance, or consulting business quickly and profitably.
Visit https://lvrg.com/ to discover growth strategies for lifestyle entrepreneurs that want more freedom, more money, and more impact.
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