How to Improve Your Affiliate Marketing Strategy: Focus on Selling Outcomes Instead of Software with Robb Bailey
Affiliate marketing is booming, and as one of the most popular marketing channels, it offers many benefits to businesses seeking to reach their target audience. However, to be a successful affiliate marketer, the focus should not be on selling software but on selling outcomes.
Rob Bailey, a well-known marketing expert, shares his insights and tips on how to improve your affiliate marketing strategy by focusing on outcomes instead of software.
Evolution of Affiliate Marketing
Before we dive into the specifics of how to focus on outcomes in affiliate marketing, let’s first take a brief look at how this marketing channel has evolved over the years.
Affiliate marketing has come a long way from its humble beginnings. It started with simple links that would redirect users to an advertiser’s website; however, it now encompasses a wide range of marketing strategies. For instance, affiliates can now employ social media, email marketing, and content marketing to promote their advertisers’ products or services.
How to Get Started in Affiliate Marketing
If you are new to affiliate marketing, you may be wondering how to get started. According to Rob Bailey, the first step is to choose a reputable affiliate program. HighLevel, for instance, offers a great affiliate program that rewards its affiliates with electric vehicles.
Once you have chosen an affiliate program, focus on selling outcome-based solutions rather than the software itself. This means helping your clients achieve their desired results, whether it be more sales or increased website traffic.
To sell outcomes, Rob suggests teaching clients how to sell outcomes to their customers. Instead of discussing software features, which can trigger the “feature brain” in customers, focus on the end result or outcome.
Affiliates also need to focus on their skillset and how they can use the software to achieve the desired outcome for their clients. The phrase “sell outcomes, not software” is used internally by HighLevel, and it is a key principle for any successful affiliate marketer.
Avoiding Discussing Features
New affiliates to the industry often ask what features to push when promoting a software solution, but Robb suggests the focus should always be on getting clients more sales, not on specific features. Instead of getting bogged down in features, always keep the outcome in mind.
Affiliate marketing is a great way to promote products and services while earning a commission on sales. However, to be a successful affiliate marketer, the focus should be on selling outcomes instead of specific software features. By adopting this approach, you can help your clients achieve their goals while building a successful affiliate marketing career.
Affiliate marketing has evolved from simple links to complex marketing strategies.
Choose a reputable affiliate program like HighLevel, which rewards its affiliates with electric vehicles.
Selling outcomes means focusing on helping clients achieve their desired results.
Avoid discussing software features and instead keep the outcome in mind.
Use the phrase “sell outcomes, not software” as your guiding principle.