Growth 🚀starts with building, tracking, and improving your product’s conversion funnel 🔻Although there’re tons of content about funnels available on the Internet, there’re still so many misconceptions and cliches that may keep you from gathering actionable insights.
✅ So is there any difference between the marketing funnel, sales funnel and purchase funnel?🤔
âś… Why we need funnels?
âś… Should you be sticking to any specific framework, such as AARRR, AIDA, or Growth Loops?
âś… And which funnel type is the best?
To answer these and so many other questions, we’ve filmed a series of educational videos on conversion funnels for Railsware Product Academy – so make sure to subscribe and be the first to watch our upcoming uploads!
Timestamps:
0:00 What is a Marketing/Sales/Conversion Funnel?
0:25 What is the difference?
0:49 What makes funnels look that way?
01:25 What do we do with funnels?
01:55 Why do we need funnels?
03:12 What is the best funnel type?
03:50 Basic Funnel structure
04:47 AIDA Funnel Example
06:49 A missing piece to an AIDA Framework
07:43 AARRR Funnel Example
09:14 Funnel Metrics
09:46 Everything you need to know about other funnel frameworks
10:25 Game-changing view at Customer Journey
10:35 Loop Framework (McKinsey)
10:50 Growth Loops (Belfour, Reforge)
12:00 Video Summary
We’d love to hear from you!🙋‍♀️💬 Share your cases of using Conversion Funnels in the comments ⬇️ Make sure to subscribe to Railsware Product Academy and hit the bell button 🔔 to learn more Product Marketing tricks from our next videos!
Design and video production: Oleg Gorovoi, Vlad Shagov, PING Studio
Author and speaker: Karina Plastun
#MarketingFunnel #SalesFunnel #ConversionFunnel #DigitalMarketingFunnel #InboundMarketingFunnel #FunnelFrameworks #AARRRFunnel #AIDAFunnel #GrowthLoops #ProductManagement #ProductMarketing #Railsware #RailswareAcademy #RailswareProductAcademy
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