Creating Compliant SMS Campaigns: A Guide to Meeting Industry Standards

Creating Compliant SMS Campaigns: A Guide to Meeting Industry Standards

As technology continues to evolve, companies have a variety of ways to communicate with their customers. One of the ways to reach customers quickly and effectively is through SMS campaigns. SMS is an acronym for Short Message Service, which means sending text messages to a person’s mobile phone. However, before sending SMS messages, it is essential for businesses to understand and follow the rules and regulations of SMS compliance.


SMS campaigns have proven to be effective in quickly reaching out to customers and informing them about new products and services, promotions, and other relevant business information. However, sending unsolicited or non-compliant messages can lead to legal issues and harm a business’s reputation. Therefore, companies need to be mindful of sending SMS messages that are compliant with industry standards to ensure they are meeting their obligations to their customers and stakeholders.

Ensuring SMS Compliance

There are strict rules governing SMS marketing, and businesses need to follow these rules carefully to ensure compliance. It is essential to ensure that messages are sent to consenting parties and follow applicable laws. Consent means that the customer has given explicit permission for a company to send them SMS messages.

To set up an SMS campaign that complies with industry standards, go to the settings and under the business profile, scroll down to General. Here, there are two radio buttons that make SMS compliant: adding an opt-out message and adding sender information.

Opt-Out Message

The opt-out message is a legal requirement for SMS campaigns. This message must include standard keywords such as stop, unsubscribe, cancel, quit that a customer can reply to opt-out of the SMS campaign. The message should be easily understandable so that customers can quickly recognize how to opt-out of receiving SMS messages.

Sender Information

The sender ID should be the name of your business. This is to ensure that the recipient can identify who sent the message. The sender ID should be consistent across all messages and campaigns.

More Tips for SMS Campaign Compliance

Companies should also be mindful of fairness and decency when sending SMS messages. Customers don’t want to be bombarded with messages that are irrelevant or too frequent. Companies should consider the following tips:

  • Only send SMS campaigns to customers who have given explicit consent
  • Limit the number of messages sent to a customer per day/week
  • Send relevant and customized messages, not generic ones
  • Have a clear call to action in the message
  • Always include the opt-out message
  • Avoid sensitive topics or messages that could be considered offensive

Video Tutorial on SMS Compliance for LC Phone System

LC Phone System, a leading provider of cloud-based telecommunications, has created a video tutorial that guides businesses on creating SMS campaigns that meet industry standards. The video tutorial shows how to set up SMS campaigns on the LC Phone System platform, with detailed instructions on how to ensure compliance with SMS regulations. Customers can access the video tutorial through the LC Phone System website or YouTube channel.


The benefits of SMS campaigns are undeniable, but companies must ensure that they are following the rules and regulations of SMS compliance. SMS campaigns can be an effective tool for businesses to reach out to customers quickly and efficiently. Still, businesses must be mindful of following industry standards to avoid legal issues and harm to their reputation. By adhering to SMS compliance rules, businesses can build a trustworthy relationship with their customers and maximize the benefits of SMS campaigns.