How to effectively incorporate custom values in SMS and Email communications

Are you looking for ways to enhance your SMS and Email communications with custom values? In this blog post, we will guide you on how to effectively incorporate personalized values into your messages, allowing you to build stronger connections with your recipients. Discover the power of customized communication and take your messaging strategy to the next level.

How to Effectively Incorporate Custom Values in SMS and Email Communications


In today’s digital age, effective communication is crucial for businesses to establish a strong connection with their customers. SMS and email have become go-to channels for organizations to engage with their audience. One way to make these communications more personal and impactful is by utilizing custom values. Custom values allow you to dynamically insert personalized information into your SMS and email messages, making them more relevant to the recipient. In this article, we will explore how you can effectively incorporate custom values in your SMS and email communications.

The Power of Custom Values

Using custom values in SMS and email messages can be immensely helpful in establishing a deeper connection with your audience. Personalized communications have been proven to have higher open and click-through rates, leading to increased engagement and conversion. When you address your recipients by their first name or any other relevant custom value, it creates a sense of individual attention, making the message feel more personal and less like a mass broadcast.

Custom Values in Conversations

When engaging in one-on-one conversations with your customers, utilizing custom values can significantly enhance the personalization of your messages. Rather than having to type out each recipient’s name, you can choose custom values like “contact first name.” This allows you to add a more personal touch to your messages without the hassle of manually inserting individual names. The system will automatically substitute the correct value for each recipient, ensuring a seamless and personalized conversation.

Custom Values in Emails

Custom values can also be utilized in email communications. By selecting from a list of custom values, you can dynamically insert relevant information into your email templates. This allows you to personalize each email, addressing recipients by their names or any other custom value you choose. Whether you are sending a promotional offer or a transactional update, incorporating custom values will make your emails more tailored and engaging.

Workflows and Custom Values

For automated workflows, custom values can be a game-changer. Workflows often involve a series of SMS and email actions that need to be executed seamlessly. By incorporating custom values at the appropriate steps, you can ensure that the system automatically populates the required information for each recipient. This saves time and effort, making your workflows more efficient while maintaining a personalized touch.

Custom Values and Funnels

While custom values are widely used in high-level marketing campaigns, they are not directly available within funnels. However, there is a workaround to manually add custom values to auto-populate information in funnels. By inserting the relevant code at the appropriate place in the funnel, you can still personalize the SMS and email messages sent through funnels. This provides you with the flexibility to incorporate custom values and maintain a personalized approach in your marketing funnels.


Incorporating custom values in your SMS and email communications is a powerful way to enhance personalization and connect with your audience on a deeper level. By utilizing custom values, you can dynamically insert personalized information into your messages, such as recipient names or any other relevant details. This makes your communications feel more personal and engaging, leading to higher open and click-through rates. Whether you are engaging in conversations, sending emails, or setting up automated workflows, custom values are an essential tool in your communication arsenal.


  1. What are custom values in SMS and email communications?
    Custom values in SMS and email communications refer to dynamically inserted personalized information, such as contact names or relevant details, to make the messages more personal and engaging.

  2. How do custom values enhance communication efforts?
    Custom values enhance communication efforts by creating a sense of individual attention, making the messages feel more personal and relevant to the recipients.

  3. Can custom values be used in automated workflows?
    Yes, custom values can be used in automated workflows to populate personalized information in SMS and email messages automatically, saving time and effort.

  4. Are custom values available in marketing funnels?
    While custom values are not directly available in funnels, it is possible to manually add custom value code to auto-populate personalized information within funnels.

  5. What are the benefits of incorporating custom values in communications?
    Incorporating custom values in communications has several benefits, including higher open and click-through rates, increased engagement, and a stronger connection with the audience.