Important Webinar on the SMS Compliance Deadline

A vital webinar on the SMS compliance deadline is scheduled to take place, delivering crucial information to ensure businesses meet the necessary requirements. Attendees can expect an in-depth exploration of the compliance regulations and gain valuable insights from industry experts. With their extensive knowledge, they will provide guidance on achieving compliance, highlighting best practices and potential pitfalls to avoid. This webinar is a must-attend for organizations seeking to adhere to the SMS compliance deadline effectively.

Important Webinar on the SMS Compliance Deadline


In today’s digital age, SMS marketing has become an essential tool for businesses to reach their customers effectively. However, ensuring compliance with SMS regulations and trust centers is crucial for better deliverability rates and to reduce the risk of being labeled as spam. To shed light on this important topic, HighLevel has organized a webinar focused on the upcoming SMS compliance deadline. This article serves as a review of the valuable insights shared in the webinar.

Compliance with SMS and Trust Center is important for better deliverability rates and to reduce spam

During the webinar, HighLevel emphasized the significance of complying with SMS regulations and trust center guidelines. One of the major challenges faced by SMS marketers is ensuring that their messages are delivered to the intended recipients without being blocked by spam filters. By adhering to the regulations and guidelines, businesses can enhance their deliverability rates and reduce the risk of being marked as spam.

A2p10dlc is the key update that will have the biggest impact on SMS

A2p10dlc, or Application-to-Person 10-Digit Long Code, is an important update in the SMS industry. This update aims to improve the transparency and trustworthiness of SMS messages by providing more control over the sender’s identity. HighLevel highlighted that A2p10dlc will have the biggest impact on SMS marketers in terms of compliance requirements and deliverability rates. It is crucial for businesses to familiarize themselves with this update and ensure their compliance to maintain a successful SMS marketing campaign.

Lead Connector Phone: Better compliance, deliverability, and pricing

HighLevel’s Lead Connector Phone is a telephony service designed to provide businesses with a comprehensive solution for SMS compliance, deliverability, and pricing. This service streamlines the process of registering for A2p10dlc compliance, ensuring that businesses can fully leverage the benefits of SMS marketing without compromising deliverability rates. With Lead Connector Phone, businesses can have peace of mind knowing that their SMS campaigns meet the necessary regulatory requirements.

Trust Center simplifies the registration process for A2p10dlc compliance

To simplify the registration process for A2p10dlc compliance, HighLevel has introduced the Trust Center. This feature, located in the Phone Number tab, guides businesses through the necessary steps to register their phone numbers. By following the Trust Center’s intuitive interface, businesses can navigate the compliance requirements with ease, ensuring a smooth and hassle-free registration process.

SMS Compliance for US and Canadian phone numbers

For businesses operating within the United States, compliance with A2p10dlc is mandatory for local and mobile phone numbers. Failure to comply can result in SMS messages being blocked or labeled as spam. On the other hand, Canadian phone numbers do not require A2p10dlc compliance. However, Canadian agencies using US phone numbers or having clients in the US using US numbers must register for compliance.

Two types of registration: Standard and Relaxed

During the webinar, HighLevel highlighted that there are two types of registration options available for businesses. The standard registration requires an EIN number, whereas the relaxed registration, while more expensive, is less stringent. Businesses need to carefully assess their requirements and consult with their clients to determine which type of registration is appropriate for their specific needs.


In conclusion, the webinar organized by HighLevel provided valuable insights into the upcoming SMS compliance deadline. Compliance with SMS regulations and trust center guidelines is essential for better deliverability rates and to reduce the risk of being marked as spam. A2p10dlc, Lead Connector Phone, and the Trust Center were discussed as valuable tools to facilitate compliance and streamline the registration process. Businesses must take the necessary steps to ensure their SMS marketing campaigns meet the compliance requirements for optimal results.

FAQs After The Conclusion

  1. What are the consequences of not complying with SMS regulations?
  2. How can Lead Connector Phone help businesses with SMS compliance?
  3. Can Canadian agencies using US phone numbers avoid A2p10dlc compliance?
  4. Is there a deadline for registering for A2p10dlc compliance?
  5. Are there any penalties for non-compliance with A2p10dlc?