Introducing the Live Split Testing in Workflows Feature!


In the fast-paced world of digital marketing, staying ahead of the game is crucial. Businesses are always on the lookout for innovative tools and features that can help them optimize their workflows and boost their campaign performance. HighLevel, a leading marketing automation software, recognizes this need and has recently introduced a game-changing feature called Live Split Testing in Workflows.

A New Workflow Action: Split Action

One of the key highlights of this feature is the introduction of a new workflow action called Split Action. This powerful tool allows users to conduct split testing directly within the workflow builder. With Split Action, marketers can easily experiment with different variations of their emails or other workflow actions to identify the most effective approach.

Conduct Real-Time Split Testing

Gone are the days when split testing meant creating multiple versions of an email or campaign, sending them separately, and manually tracking the results. HighLevel’s Live Split Testing in Workflows feature revolutionizes this process by enabling real-time split testing within the platform itself. Users can effortlessly copy and modify actions, such as changing email subjects or tweaking the content, to create different variations and compare their performance instantly.

Optimize Workflows for Better Results

The primary goal of split testing is to optimize workflows to achieve better results. With HighLevel’s Live Split Testing in Workflows feature, marketers can fine-tune their campaigns based on data-driven insights. By analyzing the performance of different variations, they can identify the best-performing elements and make data-backed decisions to improve conversions and engagement rates.

How does it work?

  • To begin split testing, users can simply drag and drop the Split Action into their workflow builder.
  • Next, they can identify the actions they want to test and duplicate them within the Split Action.
  • Users can then make necessary modifications to each version, such as changing subject lines, adding personalized elements, or tweaking the design.
  • HighLevel’s intelligent system automatically splits the audience and serves each variation to a different segment, ensuring an even distribution.
  • By monitoring the performance of each version in real-time, users can quickly identify the winner and optimize their workflows accordingly.


With the introduction of the Live Split Testing in Workflows feature, HighLevel has empowered marketers to elevate their campaign performance. By enabling real-time split testing within the platform, marketers can experiment freely, optimize their workflows effortlessly and boost their campaign results. Take advantage of HighLevel’s innovative feature today and stay one step ahead in the competitive landscape of digital marketing.